Design & Visual Communication | brad@bradmcnally.com
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EARL
Society tends to label everything. In the simplest of terms, in the most convenient of language, from the clothes we wear the food we eat to the person we are; we all wear labels. But if a person is greater than the sum total of our parts, how can a label accurately describe who we really are?

The goal of this project is to harness the labels that we create everyday to discover and analyze trends, categories, and connections between users and their bookmarks.

Click here to launch flash prototype.

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Collaborators: Jesse Penico, Rick Lange